Our Brand Identity


Our Brand Identity

For the last 50 years, DHIC has served the community with great care and intention to create opportunity, promote equity, empower people, and center the community. Our new brand identity embodies what DHIC stands for and will continue to stand for, for the next 50 years.

Download the DHIC Brand Style Guide

The Icon

The DHIC ‘D’ icon is comprised of four quadrants, each representing a core pillar of DHIC: Equity, Community, Opportunity, and Empowerment.

Explaining the logomark's meaning: the grid in the top left quadrant represents Promoting Equity

Explaining the logomark's meaning: the expanding rings in the top right quadrant represents Centering the Community

Explaining the logomark's meaning: the door in the bottom left quadrant represents Creating Opportunity

Explaining the logomark's meaning: the stairs in the bottom right quadrant represents Empowering the Community

The Logos

Comprised of the ‘D’ mark, an all lowercase ‘dhic’ wordmark, and an optional tagline, the DHIC logo captures the friendliness, care and professionalism that is foundational to DHIC.

Logos are available in multiple colorways for use on light and dark backgrounds, as well as in one color.

A grid of the various DHIC logos on various colored backgrounds

50th Anniversary Logos

2024 marks the 50th anniversary of DHIC. To commemorate 50 years of building community, the DHIC logo is in Gold and includes a tagline with a stylized ‘50’ mark, created from shapes found within the ‘D’ mark.

Logos are available in multiple colorways for use on light and dark backgrounds, as well as in one color.

A grid of the various 50th Anniversary logos for DHIC with the tagline of '50 years of community building'

Brand Colors

Four main colors make up the brand’s color palette, with a wide range of shades to choose from. For text, it is important to use high contrasting color pairings so the text is easily legible. For backgrounds, using light shades over darker shades of the same color works well when graphics do not have to be highly legible.

A graphic showing the various Purple colors and their Hex codes for the DHIC brand A graphic showing the various Green colors and their Hex codes for the DHIC brand A graphic showing the various Gold colors and their Hex codes for the DHIC brand A graphic showing the various Teal colors and their Hex codes for the DHIC brand

Brand Fonts

The primary brand font is Arboria, in varying weights. Headings are most commonly set in Arboria Black and body copy is Arboria Book or Medium. For accents and graphic treatments, the handwritten-style font, Waiting for Sunrise, is used.

An overview of the DHIC heading font, Arboria Black with examples. An overview of the DHIC body text font, Arboria Book & Medium with examples. An overview of the DHIC accent font, Waiting for Sunrise with examples.