January 2024 Email Engagement Survey Results

April 12, 2024


At the end of January, we emailed out a survey to our nearly 10,000 email subscribers to help us gauge who’s reading our newsletter, the types of content our subscribers want to see, and more. We’d like to extend our heartfelt thanks to everyone who took the time to respond! 

We received an overwhelming amount of positive feedback and we’re taking the time to go through each response to make sure we’re addressing these requests and incorporating them into our upcoming newsletters. Stay tuned to future email correspondence, which will feature more of the types of content that are most important to our subscribers. 

In the meantime, here are some of the results from the survey. 

Responses at a Glance: 

  • 75.81% of people said they joined to learn more about affordable housing 
  • 32.79% of people said they’d like to receive more frequent email newsletters

What People Are Most Interested in Reading About:

  • 50.34% of people said available housing
  • 20.5% of people said homeownership
  • 15.03% of people said rentals
  • 8.66% of people said community events
  • 2.73% of people said other
  • 2.51% of people said career opportunities
  • 0.23% of people said how to donate

How We Can Improve Our Newsletter: 

Reading through the responses, these are the themes we saw most often in the feedback. 

  • Highlight more about how to connect with DHIC partners
  • Share more updates about areas outside of the City of Raleigh
  • Share more information about the partners we’re working with
  • Share more updates about our rental center

We greatly appreciate this feedback and we look forward to sharing future newsletters focused on the things that matter most to you. 

If you’re not already subscribed to our newsletter, you can scroll to the bottom of any page on our website and fill out the short form to join. As a reminder, we will never spam your inbox or sell your data.